AI deployment follows a clear process. Here's what happens at each stage and what you need to do.

The Six Phases

PhaseActivitiesDuration
1. DiscoveryAssess needs, data, stakeholders2-4 weeks
2. DesignArchitecture, integrations, UX1-2 weeks
3. BuildDevelopment, testing, integration4-8 weeks
4. TestValidation, edge cases, user testing1-2 weeks
5. LaunchGo live, monitoring, support1 week
6. OptimizeImprove based on real usageOngoing

Phase 1: Discovery

The foundation phase—don't skip this:

  • Use case validation: What problem are we solving?
  • Data assessment: Do we have the data we need?
  • Stakeholder alignment: Who needs to be involved?
  • ROI modeling: What does success look like?
  • Risk assessment: What could go wrong?

Phase 2: Design

Planning the solution:

  • Architecture: How will the AI system work?
  • Integration points: What systems connect?
  • UX design: How will users interact?
  • Security design: Access controls, data handling
  • Success metrics: How do we measure success?

Phase 3: Build

Development and integration:

  • Core AI setup: Configure models, prompts, knowledge base
  • Integrations: Connect to CRM, databases, APIs
  • Testing environment: Set up staging for testing
  • Documentation: SOPs, runbooks, training materials

Phase 4: Test

Validation before go-live:

  • Functional testing: Does it work as intended?
  • Edge cases: What happens in unusual situations?
  • User acceptance: Real users test with real scenarios
  • Load testing: Can it handle expected volume?
  • Security testing: Verify access controls

Phase 5: Launch

Going live:

  • Soft launch: Start with limited users
  • Monitoring: Track performance metrics
  • Support ready: Team prepared for issues
  • Rollout plan: Phased expansion to all users

Phase 6: Optimize

Continuous improvement:

  • Usage analytics: How is AI being used?
  • Performance tuning: Improve accuracy and speed
  • Knowledge base updates: Keep information current
  • Feature additions: Expand capabilities

Who's Involved

PhaseYour TeamConsultant
DiscoveryDecision makers, process ownersFacilitation, assessment
DesignIT, process ownersArchitecture, planning
BuildIT (optional involvement)Development, integration
TestEnd users, process ownersFacilitation, fixes
LaunchAll stakeholdersSupport, monitoring
OptimizeOperations, managementAnalysis, improvements

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